How it began


It started in a factory, with a mountain of discarded remnants. And a realization that there must be a better way. Which meant more than turning excess into product. It meant stripping down the entire process of bringing jeans to market - from sourcing, manufacturing, distribution - even communication and packaging. So I turned to the past for inspiration, but kept myself grounded in the present to address today's needs.

The clothing industry is third to fossil fuels and agriculture in its collective pollution of the planet. We need to do everything and anything we can to resolve this. DOUBLE ELEVEN aims to be a solution based brand providing an alternative way of producing premium apparel with the smallest carbon footprint on the environment with absolutely no compromise to the quality of the product whatsoever.