Ode to H20

We have removed 95% of the water used in the traditional making of a pair of jeans by only using surplus or deadstock fabrics. A saving of 1850 GALLONS of water!

We have removed 95% of the water used in the traditional making of a pair of jeans by only using surplus or deadstock fabrics. A saving of 1850 GALLONS of water!

We Save A Fk Load of Water

When you purchase DOUBLE ELEVEN clothing, you are helping to save valuable resources, simply by making a choice. On jeans alone, you are helping to conserve 1850 GALLONS of new water by choosing jeans made our way! That's a massive 96% saving on traditional jeans, in addition to all the chemicals and CO2 you are helping to eliminate from our environment.

Water

INDUSTRY STANDARD VS. DOUBLE ELEVEN STANDARD 

INDUSTRY WATER CONSUMPTION IN MAKING ONE PAIR OF JEANS = 1850 GALLONS (*excluding customer care)
DOUBLE ELEVEN WATER CONSUMPTION IN MAKING ONE PAIR OF JEANS = 75 GALLONS (*excluding customer care)

The water we use goes here:
Sundries & Packaging (2%) = 50 GALLONS
Cut, Sew & Laundry (1%) = 25 GALLONS

READ ABOUT THE IMPACT OF COTTON